Marketing — or generating leads for — your business shouldn’t be a mysterious process. In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
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WOW Member Spotlight: Ramona Rice
Ramona Rice, of sportsgalpal.com, is a professional content marketer who specializes in helping appointment-based businesses close the gap on re-bookings and referrals. Specializing in helping boring business topics become must-see social media, Ramona is also a professional podcaster and the community manager for Podcast Websites, an all-in-one podcast solution. Why WOW Loves ‘Mona: Ramona has an
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Mindset Shift about the “Dangers” of Being Your Own Boss
One of my healthiest on-again / off-again habits is that of running… and while there are safer alternatives all around me for “neighborhood jogs,” I always forgo the safety of the sidewalk for the freedom of a dirt road. Almost 2 decades ago, I made a similar decision to leave behind the “safety” of a
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The #1 Lesson My Horse Taught Me About Sales
When I was about 10 years old, my family had a horse named Tequila “Tiki” Sunrise. She was our first horse, and it was Tiki that taught us the true definition of “green broke.” For my non-horse people out there, this essentially means the horse is JUST beginning to allow riders. Bottom line: First-time horse
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In Defense of the Women Who WOW Mastermind
In full disclosure, this article is (mainly) for people who aren’t already members of the Women Who WOW. Written to you, specifically. Written with several specific “yous” in mind, but applicable to all of us, regardless of WOW status. So, if you ARE a member of WOW already… it’s still very much a must read. (Not sure if
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Help For When Sales are Down
As Women Who WOW members wrap up a full month focusing on how to increase our “YES” factor and being able to create clients at will… it’s important to address those situations during which something that used to (proverbially) “fly off the shelves” is no longer selling. the event that used to fill quickly, but now won’t
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The Prospect is a NO.
Unless the doors of your business literally opened this morning, you’ve been in business more than one day and — as a result — will be able to relate to the feeling of “swinging for the fences”…. and missing. Humbling as it is, we’ve all gone to bat for a new client, given it all
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A 2-Step Test For How Well You (Really) Know Your Target Market
For more than a decade, I’ve contended that the absolute best business advantage you can give your business is one you cannot buy or fake: to know your market intimately… to know your target market better than any of your competitors. This has been the cornerstone of my own business success, is the primary principle of
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The Day My Business “Took Off”
A common question I get from new or struggling coaches is this: “When did YOUR business really take off? What happened that brought you here?” I LOVE this question. =) I chuckle because while I’ve come a very long way in business, I know my goals… and I know I have SO MUCH FARTHER to go.
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