I write about price a lot. This is because my clients are largely in service-based businesses or expertise-based businesses, meaning the widely accepted “labor + materials + profit = price” scenario just doesn’t fit, leaving far too many asking, “What should I charge?” without a solid answer. Try this one on for size: Charge whatever you can say
Continue Reading →
How & Why To Offer A Premium Option
If you ever struggle with charging what you’re worth… wonder how to price your service, speaking, coaching or consults… or feel like you’re working TOO HARD for too little, this post is for you. But, first, read my 2016 “deep dive” on price, as it will help prepare you to take action in today’s article. In
Continue Reading →
WOW Member Spotlight: Tracie Stern
Black Diamond Wellness, Inc — led by Tracie Stern who is a working model, nutrition expert, and incredible stylist — is one of the first businesses of its kind. Offering clients everything from nutrition, supplementation, anti-aging techniques and complete wardrobe styling, BDW offers their client everything from head to toe and inside out. They call their services, ‘Life Styling’.
Continue Reading →
The Trifecta of Marketing That Works
Marketing — or generating leads for — your business shouldn’t be a mysterious process. In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
Continue Reading →
WOW Member Spotlight: Ramona Rice
Ramona Rice, of sportsgalpal.com, is a professional content marketer who specializes in helping appointment-based businesses close the gap on re-bookings and referrals. Specializing in helping boring business topics become must-see social media, Ramona is also a professional podcaster and the community manager for Podcast Websites, an all-in-one podcast solution. Why WOW Loves ‘Mona: Ramona has an
Continue Reading →
This Song PERFECTLY Captures What Being an Entrepreneur Feels Like
I could have titled this a million different ways. How being a small business owner keeps you young. The REAL feelings of any true entrepreneur. Why We Entrepreneurs Keep on Keeping on. Cue the music: Isn’t this perfect? YEAH… We’re happy, free, confused and lonely… in the best way! It’s miserable and magical, oh yeah!
Continue Reading →
Mindset Shift about the “Dangers” of Being Your Own Boss
One of my healthiest on-again / off-again habits is that of running… and while there are safer alternatives all around me for “neighborhood jogs,” I always forgo the safety of the sidewalk for the freedom of a dirt road. Almost 2 decades ago, I made a similar decision to leave behind the “safety” of a
Continue Reading →
How To Make Your Business Goals Happen… Regardless
There’s an inconvenient and, more importantly, unnecessary abyss between where many business owners hope to be and where they are financially…. where their profit IS and where they need or want it to be… a heartbreaking gap between the potential they know their business has, and the profit their business is currently producing. I get it.
Continue Reading →
2 Biz Lessons From a Rough Mother’s Day
I don’t often get “all personal” on our blog. It’s a business blog, after all. But, after a “rough” mother’s day yesterday, I was compelled to share something that not only has universal application in business, but also ties in directly to WOW membership’s focus for the month of May: Your Business Lifeline! Here we
Continue Reading →
- « Previous Page
- 1
- …
- 11
- 12
- 13
- 14
- 15
- 16
- Next Page »
