Today, I am painfully aware of the devastation caused by Hurricane Harvey in Texas and also have my eye on Hurricane Irma (and behind her, Hurricane Jose) heading up the East Coast. There will always be storms. Weather storms. Life Storms, Storms in marriage and parenting. And — of course, most relevant to our focus
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The #1 Sin in Marketing and Sales
MAYBE YOU’RE COMMITTING THE NUMBER ONE “SIN” OF MARKETING AND SALES. I recently submitted an article which will turn into an ongoing column, featuring “Women Making Waves In [iNSERT INDUSTRY].” This work will highlight and profile women entrepreneurs who are shifting things, changing things, DISRUPTING things in their industry. Melanie McGhee in the therapy world. Cathy
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Content Marketing Hacks: Learn from Chris Ducker, Ramon Ray, Kim Phelan, Fabienne Frederickson and others!
Remember SAT prep class? ________________ is to a profitable business what hot sex is to a happy marriage. A. New logo. B. Fancy brochures. C. Marketing Coach. D. Content marketing. It’s D. Content Marketing. When I first started writing about HOT CONTENT, it was a relatively “new” term and strategy. It’s now a buzzword that is
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Timeless Content Marketing Strategies That Lead To Huge (& Consistent) Pay Days
See if you can fill in the blank. =) Content is to marketing what __________ is to marriage. Sex. Content is to marketing what sex is to marriage. (P.S.) This is a perfect tweetable, so please… share, share, share. For the record, I am AS surprised by how many marriages delay, put off, ignore, and deny
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4 Critical Steps to Marketing with Authority
Yesterday, a small portion of our Women Who WOW members meet in Norfolk, VA for a deep dive mastermind session about Marketing with Authority, Influence, and Information. It was a phenomenal meeting with many A-HA moments, great sponsor gifts, and even more amazing business owners. Here’s a 3-hour workshop condensed into a 12-minute snapshot of
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