Yesterday, a small portion of our Women Who WOW members meet in Norfolk, VA for a deep dive mastermind session about Marketing with Authority, Influence, and Information. It was a phenomenal meeting with many A-HA moments, great sponsor gifts, and even more amazing business owners. Here’s a 3-hour workshop condensed into a 12-minute snapshot of
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Required to Search: Strength from the Struggle
I just read an e-zine from Adam Urbanski of www.themarketingmentors.com and it reminded me of a wonderful story of a farmer… and how this applies to our business. Here is the condensed version: (I am summarizing.) After a season of much higher rainfall than normal, a local reporter visited a farmer for a comment on how the increased
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The WRONG way to Market
Recently, I have had a few dealings with a business owner in our area. In our first “business deal”, we began talking about her business. I learned quickly that she knows all she needs to know about growing her business. For instance, her marketing plan that particular weekend was to “ENCROACH upon all parents at
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Market Like a Hooker…
Sex sells. We have all heard this “truth”, but how, exactly? HOW does “sex sell”? Well, I spent the weekend with a call girl to, um, pick her brain. More on that later…. If you are like many of my private clients…. *** you may be wondering how to do this thing “right”… I mean,
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