I’ll never forget — way before any of my online marketing/blogging/etc. would have been worth copying — finding a woman who had (word for word) copied my entire website. EVEN THE ABOUT ME PAGE. She was from my area, and while I didn’t know her, I reached out to her to discuss the, um, “situation.”
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The Membership Miracle: The 3 C’s
IF A CONSTRUCTION COMPANY CREATE A MEMBERSHIP PROGRAM, SO CAN AN ATTORNEY, A SPEAKER, A THERAPIST, A PERSONAL TRAINER. SO CAN YOU. Admittedly I’m in the middle of a program launch and book titled, “The Membership Miracle: Cash, Connection, Community, and Continuity.” But stay with me, anyway… because we’re talking MONEY. LOTS of money.
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The #1 Sin in Marketing and Sales
MAYBE YOU’RE COMMITTING THE NUMBER ONE “SIN” OF MARKETING AND SALES. I recently submitted an article which will turn into an ongoing column, featuring “Women Making Waves In [iNSERT INDUSTRY].” This work will highlight and profile women entrepreneurs who are shifting things, changing things, DISRUPTING things in their industry. Melanie McGhee in the therapy world. Cathy
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What is The Most Controversial Stand You Take?
WHAT IS THE MOST CONTROVERSIAL STAND YOU TAKE IN LIFE AND / OR IN BUSINESS? Grant Cardone says, “Every empire needs an enemy to stand against.” I don’t know that I 100% agree with that, but I do think it’s critically important to be authentic… and to stand both FOR and AGAINST something. This
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Am I Me Enough?
AM I GOOD ENOUGH? WRONG QUESTION. AM I “ME” ENOUGH? RIGHT QUESTION. I want to rage against the machine when I hear woman after woman questioning her WORTH or her worthiness as an expert, a thought leader, an INDUSTRY leader. I watch them from afar… and sometimes from way too close… SCRAMBLING to prove
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3 Ways to Tell if Your Marketing is Working… or Not
One of my first events I hosted was called the “S-T-R-E-T-C-H Marketing Clinic” and the purpose was the STRETCH people’s DEFINITION of marketing and then, of course, STRETCH the results of their marketing. Because sometimes we forget. We forget the REAL purpose of marketing. We THINK it’s to “get our name out there,” when in
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Content Marketing Hacks: Learn from Chris Ducker, Ramon Ray, Kim Phelan, Fabienne Frederickson and others!
Remember SAT prep class? ________________ is to a profitable business what hot sex is to a happy marriage. A. New logo. B. Fancy brochures. C. Marketing Coach. D. Content marketing. It’s D. Content Marketing. When I first started writing about HOT CONTENT, it was a relatively “new” term and strategy. It’s now a buzzword that is
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Timeless Content Marketing Strategies That Lead To Huge (& Consistent) Pay Days
See if you can fill in the blank. =) Content is to marketing what __________ is to marriage. Sex. Content is to marketing what sex is to marriage. (P.S.) This is a perfect tweetable, so please… share, share, share. For the record, I am AS surprised by how many marriages delay, put off, ignore, and deny
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4 Critical Steps to Marketing with Authority
Yesterday, a small portion of our Women Who WOW members meet in Norfolk, VA for a deep dive mastermind session about Marketing with Authority, Influence, and Information. It was a phenomenal meeting with many A-HA moments, great sponsor gifts, and even more amazing business owners. Here’s a 3-hour workshop condensed into a 12-minute snapshot of
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