Whether you call it The Secret, the Law of Attraction, the favor of God… In small business, this applies to YOU. Personally, I don’t particularly ascribe to the Law of attraction philosophy, preferring a much more practical “law,” the law of creation. Still…. This post is for anyone who doesn’t believe that their current reality
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The Question To Ask When Your Plan Isn’t Working
Sometimes, it feels like no matter what you do, how hard you market, how consistently you blog, how eloquently your journal, how bold you plan… the needle on your business simply won’t move. Everywhere you turn, it’s as if you’re met with resistance, set backs, painful realities. Now, I’m not talking about the occasional disappointment.
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Content Marketing Hacks: Learn from Chris Ducker, Ramon Ray, Kim Phelan, Fabienne Frederickson and others!
Remember SAT prep class? ________________ is to a profitable business what hot sex is to a happy marriage. A. New logo. B. Fancy brochures. C. Marketing Coach. D. Content marketing. It’s D. Content Marketing. When I first started writing about HOT CONTENT, it was a relatively “new” term and strategy. It’s now a buzzword that is
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Timeless Content Marketing Strategies That Lead To Huge (& Consistent) Pay Days
See if you can fill in the blank. =) Content is to marketing what __________ is to marriage. Sex. Content is to marketing what sex is to marriage. (P.S.) This is a perfect tweetable, so please… share, share, share. For the record, I am AS surprised by how many marriages delay, put off, ignore, and deny
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7 Deadly Sins of Sales [Women Who WOW]
Every once in a while, we need to take a long hard look at our business and see if maybe — just maybe — there’s an insidious “sales PREVENTION department” hard at work… thwarting our efforts, robbing us of should-be clients, stopping sales in their tracks. Yesterday, Women Who WOW members from all over the world
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A Letter To My 29-Year-Old Self
Dear Michelle at 29 Years Old, We have to talk and don’t have time to mince words. You’ve replaced your income, and while that’s a great place for a business to start…. don’t forget that this was a STARTER goal, not an end goal. If you’re not careful, deliberate, bold… you’ll stay stuck in this comfy
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Big Business Research Finally Confirms What Profitable Small Biz Owners Have Known
“… The new source of competitive advantage is customer centricity: deeply understanding your customer’s needs and fulfilling them better than anyone else.” — HBR This is a direct quote from the September edition of the prestigious Haaahvard Business Review. Now, before I delve into what REALLY matters here — like the absurd fact that this
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Are You Willing to Do the EVERYDAY Hustle?
Whether you love it, hate it, secretly read it, or shun it… do you know the most offensive notion— IMHO– in the famous 50 Shades of Grey books? Christian Grey himself. His very person. =) Consider it for a moment. Christian Grey is 27 years old. No, not in dog years… in human years. Twenty-friggin-seven.
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4 Critical Steps to Marketing with Authority
Yesterday, a small portion of our Women Who WOW members meet in Norfolk, VA for a deep dive mastermind session about Marketing with Authority, Influence, and Information. It was a phenomenal meeting with many A-HA moments, great sponsor gifts, and even more amazing business owners. Here’s a 3-hour workshop condensed into a 12-minute snapshot of
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