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Best Pricing Strategies (Updated for 2016)

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I write about price a lot.  This is because my clients are largely in service-based businesses or expertise-based businesses, meaning the widely accepted “labor + materials + profit = price” scenario just doesn’t fit, leaving far too many asking, “What should I charge?” without a solid answer. Try this one on for size:  Charge whatever you can say
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How & Why To Offer A Premium Option

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If you ever struggle with charging what you’re worth… wonder how to price your service, speaking, coaching or consults… or feel like you’re working TOO HARD for too little, this post is for you.  But, first, read my 2016 “deep dive” on price, as it will help prepare you to take action in today’s article.  In
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WOW Member Spotlight: Tracie Stern

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Black Diamond Wellness, Inc — led by Tracie Stern who is a working model, nutrition expert, and incredible stylist — is one of the first businesses of its kind. Offering clients everything from nutrition, supplementation, anti-aging techniques and complete wardrobe styling, BDW offers their client everything from head to toe and inside out.  They call their services, ‘Life Styling’.
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The Trifecta of Marketing That Works

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Marketing — or generating leads for — your business shouldn’t be a mysterious process.  In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
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WOW Member Spotlight: Ramona Rice

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Ramona Rice, of sportsgalpal.com, is a professional content marketer who specializes in helping appointment-based businesses close the gap on re-bookings and referrals. Specializing in helping boring business topics become must-see social media, Ramona is also a professional podcaster and the community manager for Podcast Websites, an all-in-one podcast solution. Why WOW Loves ‘Mona: Ramona has an
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The Advanced Guide to Marketing With Muscle

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Marketing is a deliberately over-complicated term for small business owners.  When you view marketing — as most do — as synonymous with “getting your name out there,” you lose.  You lose money on ads that don’t work.  You lose money on branding that doesn’t amount to even a small increase to your bottom line.   You
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This Song PERFECTLY Captures What Being an Entrepreneur Feels Like

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I could have titled this a million different ways.  How being a small business owner keeps you young.  The REAL feelings of any true entrepreneur.   Why We Entrepreneurs Keep on Keeping on.  Cue the music: Isn’t this perfect? YEAH… We’re happy, free, confused and lonely… in the best way!  It’s miserable and magical, oh yeah!
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Mindset Shift about the “Dangers” of Being Your Own Boss

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One of my healthiest on-again / off-again habits is that of running… and while there are safer alternatives all around me for “neighborhood jogs,” I always forgo the safety of the sidewalk for the freedom of a dirt road.   Almost 2 decades ago, I made a similar decision to leave behind the “safety” of a
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