How To Sell More In Business, Starting Today. Businesses generally don’t close their doors because the owner loses interest in what they do. Unfortunately, businesses close their doors because they lose HOPE… they’re sick to death of pitching and selling without consistent result. They still love what they do. They just get sick of
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The Prospect is a NO.
Unless the doors of your business literally opened this morning, you’ve been in business more than one day and — as a result — will be able to relate to the feeling of “swinging for the fences”…. and missing. Humbling as it is, we’ve all gone to bat for a new client, given it all
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A 2-Step Test For How Well You (Really) Know Your Target Market
For more than a decade, I’ve contended that the absolute best business advantage you can give your business is one you cannot buy or fake: to know your market intimately… to know your target market better than any of your competitors. This has been the cornerstone of my own business success, is the primary principle of
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The Day My Business “Took Off”
A common question I get from new or struggling coaches is this: “When did YOUR business really take off? What happened that brought you here?” I LOVE this question. =) I chuckle because while I’ve come a very long way in business, I know my goals… and I know I have SO MUCH FARTHER to go.
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Is Your Blog TOO GOOD For Comments?
It’s no secret that actual engagement on a blog is becoming harder and harder to create and maintain. BUT, if you want more comments on your blog posts, more engagement, more conversation, I urge you to keep reading and also — think about which post OF YOURS deserves the most attention, so we can promote
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BUSINESS TRENDS that will continue to be True in 2016
We’ve officially been ushered into 2016… with all of the hope, potential, and promise worthy of a new year, a blank calendar, a fresh start. The WOW office re-opened its doors today with a notable absence as Randi is officially now off for her maternity leave. As Randi joyfully welcomes a new baby in 2016, I’m
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What You Must Know Before Hiring a Marketing Agency
This article will tell you what you MUST know before hiring a marketing agency. But first, I want to share the easiest — and hardest — “this ain’t happening” moments of my pre-marital dating experience. =) This TMI is for illustrative purposes only and, I promise it applies. First, the easiest. I went out on a date
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Required to Search: Strength from the Struggle
I just read an e-zine from Adam Urbanski of www.themarketingmentors.com and it reminded me of a wonderful story of a farmer… and how this applies to our business. Here is the condensed version: (I am summarizing.) After a season of much higher rainfall than normal, a local reporter visited a farmer for a comment on how the increased
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What am I Selling Today?
I’ve never before been MORE aware of how many business owners genuinely HATE sales. I don’t just mean a playful “dislike” of sales. I’m talking about a genuine, consuming, nasty, and disdainful hatred. It’s a shame, because (obviously) without SALES, these business owners will never make any money. Of course, what these people (mainly women??) are HOPING is that they won’t HAVE to sell… that they
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