“… The new source of competitive advantage is customer centricity: deeply understanding your customer’s needs and fulfilling them better than anyone else.” — HBR This is a direct quote from the September edition of the prestigious Haaahvard Business Review. Now, before I delve into what REALLY matters here — like the absurd fact that this
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BUSINESS TRENDS that will continue to be True in 2016
We’ve officially been ushered into 2016… with all of the hope, potential, and promise worthy of a new year, a blank calendar, a fresh start. The WOW office re-opened its doors today with a notable absence as Randi is officially now off for her maternity leave. As Randi joyfully welcomes a new baby in 2016, I’m
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The 4 Freedoms ALL Entrepreneurs are Seeking
Entrepreneurs. Self-bossers. The Self-employed. Whatever you call us, we’re willing to work like dogs to make our dreams and goals a reality. When other people are vegging out watching other people’s lives unfold on tv, gossiping, and “wishing” things could be different, we’re hustling. We work longer hours than most. We take more responsibility. We
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Best Pricing Strategies (Free Download)
Business owners wonder “how to price” their products, and — worse — agonize over how to price their services. How much is too much to charge? Are my prices too high? Too low? How much SHOULD I charge? And these questions are important, because pricing is critical in your business. Make no mistake, your prices speak
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From HOPE to HOW!!
Soon, I will again be in the throes of my twice yearly “serving hours”… This is where I coach people from all over the world on business success. It’s my way of both giving back AND staying at the top of my game, so I charge nothing. (P.S. If you ARE a coach or consultant,
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OBJECTION!! How do you handle Sales Objections?
OBJECTION!! I can hear the gavel slam down on the defense attorney’s table as I type. OBJECTION!! On Ally McBeal, the stars would dramatically argue every point… stating objections, arguing them, proving their point. Most of the time, they would win. But in sales, we also encounter objections and the outcome is (many times) much
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THE DEATH OF MASS MARKETING… RIP!!
Here lies the rotting corpse of Mass Media Advertising. He passed away recently after a prolonged and difficult illness. Thanks to the valiant efforts of advertising salespeople everywhere, and the foolish attempts of big business seeking to win “creative awards” (think: Superbowl) rather than new customers, he was able to live on far past his
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If GAP can't "make it", how can WE?
Yep…. Gap is closing 85 stores. But 2009’s first quarter economic “bloodbath” certainly doesnt end there. Ann Taylor…. 117 stores. Sprint – Nextel… closing 125 stores. Wilson’s Leather, 158 stores. Foot Locker, 140 stores. Bombay, 384 stores. Home Depot, 15 stores. Lane Bryant and Fashion Bug, 150 stores. These are just a few of the disappearing stores
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Obama's job plan… and mine
One of Obama’s stated goals is to add 5-million new jobs over ten years. His plan? A combo of creating jobs through infrastructure, green technology, and also some “restructuring” of private enterprise that will allow the numbers to show “transferred” jobs as “new”. Anyhow, creating 5 million new jobs is a worthy and lofty goal. But, Obama… I have
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