Marketing — or generating leads for — your business shouldn’t be a mysterious process. In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
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WOW Member Spotlight: Ramona Rice
Ramona Rice, of sportsgalpal.com, is a professional content marketer who specializes in helping appointment-based businesses close the gap on re-bookings and referrals. Specializing in helping boring business topics become must-see social media, Ramona is also a professional podcaster and the community manager for Podcast Websites, an all-in-one podcast solution. Why WOW Loves ‘Mona: Ramona has an
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The Advanced Guide to Marketing With Muscle
Marketing is a deliberately over-complicated term for small business owners. When you view marketing — as most do — as synonymous with “getting your name out there,” you lose. You lose money on ads that don’t work. You lose money on branding that doesn’t amount to even a small increase to your bottom line. You
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This Song PERFECTLY Captures What Being an Entrepreneur Feels Like
I could have titled this a million different ways. How being a small business owner keeps you young. The REAL feelings of any true entrepreneur. Why We Entrepreneurs Keep on Keeping on. Cue the music: Isn’t this perfect? YEAH… We’re happy, free, confused and lonely… in the best way! It’s miserable and magical, oh yeah!
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Mindset Shift about the “Dangers” of Being Your Own Boss
One of my healthiest on-again / off-again habits is that of running… and while there are safer alternatives all around me for “neighborhood jogs,” I always forgo the safety of the sidewalk for the freedom of a dirt road. Almost 2 decades ago, I made a similar decision to leave behind the “safety” of a
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How To Make Your Business Goals Happen… Regardless
There’s an inconvenient and, more importantly, unnecessary abyss between where many business owners hope to be and where they are financially…. where their profit IS and where they need or want it to be… a heartbreaking gap between the potential they know their business has, and the profit their business is currently producing. I get it.
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The #1 Lesson My Horse Taught Me About Sales
When I was about 10 years old, my family had a horse named Tequila “Tiki” Sunrise. She was our first horse, and it was Tiki that taught us the true definition of “green broke.” For my non-horse people out there, this essentially means the horse is JUST beginning to allow riders. Bottom line: First-time horse
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2 Biz Lessons From a Rough Mother’s Day
I don’t often get “all personal” on our blog. It’s a business blog, after all. But, after a “rough” mother’s day yesterday, I was compelled to share something that not only has universal application in business, but also ties in directly to WOW membership’s focus for the month of May: Your Business Lifeline! Here we
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7 Steps To Take When You Need Money NOW
Very few things irritate me more than hearing from a business owner who’s been (deliberately ?) misguided in business. They’ve gone to someone they trust, and said, “My business isn’t working. I don’t make enough money.” And that someone offers their advice. Perhaps they suggest a new website, an aggressive media campaign, SEO work, blogging
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