Alternate title: Why You Haven’t Reached Your Business Goals Yet
There’s a reason that Barbara Corcoran likes to work with broke entrepreneurs. She knows what I know… that success in business DEPENDS 100% on the following four things:
đź‘ Your COURAGE >>> How courageous are you in your goals? In your actions? In the risks you take? In how COURAGEOUSLY you bet on yourself, back yourself?

đź‘ Your COMMITMENT >>> What habits have you FULLY committed to? And do these habits NATURALLY and OBVIOUSLY support your goals?

đź‘ Your CONSISTENCY >>> How consistent are YOU in your actions? How consistent are you in the face of discouragement or disappointment? How easily are you distracted? Delayed?

👠Your COMMOTION >>> How BIG of a splash will you make? How SEEN are you willing to be? How BOLD are you willing to be? Does your industry KNOW you’re HERE, here to play and here to stay?????
Being broke is a great way to secure 100% courage, commitment, consistency and a willingness to cause a commotion. But it’s not the ONLY way.
I speak often
maybe TOO often
about the “Husband funded” crowd of women “entrepreneurs,”
those for whom making their OWN money “would be cool,” but it is 100% NOT required for them to live the life they want to live.
I lost a really great former client due to the fact that I held her feet to the fire about making money… because she SAID she wanted her own money. In the end, she retreated into her husband’s income and talked bad about me — and other ‘treps who “sold” (ugg! The AUDACITY… a business owner SELLING) — the whole way.
I USED to think I was just jealous of these women… You know, they got to wake up and do whatever, they never felt worried about the bills, they got to “do business” in a way that never made them uncomfortable, never pushed them outside of their nest, and allowed them to LOOK successful without ever breaking a proverbial sweat. Full disclosure: there WERE moments when I WAS jealous.
But that’s NOT why I don’t like to work with these women. It’s because their COURAGE, their COMMITMENT, their CONSISTENCY is often — not always, but often — CONDITIONAL. They are committed until they’re not. They’re committed until it feels like a push. They’re committed until it feels UNCOMFORTABLE. They’re committed ONLY when it feels good, feels “flow,” feels empowering.
But when it gets tough,
when life takes over and lays waste to your best laid plans,
when it feels RELENTLESSLY frustrating,
when it feels like nothing is going to work,
when it feels like you are failing at every turn…
They don’t dig in…
they get going.
They retreat.
And it BREAKS MY HEART
because they held the tension with their HEART’s DESIRES long enough for it to be REAL to them, long enough to FULLY understand what they were being called to do, create, become…
and when the universe rose up to TEST their commitment (which OFTEN / ALWAYS comes right before the breakthrough)
they blinked…
they “cried uncle,”
they “took a break”
and went back to what was easy, familiar, etc.
And — look — you CERTAINLY don’t have to have a rich husband to have wishy washy, conditional commitment to your business — or any other goal. Any number of circumstances can usher in a sunny-days-only commitment towards the goals that DEMAND you rise up and stay the course, FOR AS LONG AS IT TAKES. For some women, it’s a j-o-b. They hate it, but they don’t want to give it up, and that paycheck coming in makes it awfully easy to “take a break” from the business when things get tough.
The thing is,
once you’ve SEEEN the full vision,
once you’ve HEARD the call on your life,
once you’ve FELT the fire of going ALL IN on backing yourself…
you don’t forget.
It changes you.
You will NEVER be able to outrun, outspend, outhustle the YEARNING in your soul.
So, my advice…
the advice I never give…
once you REALLY know what you’re being called to do, become or create in your business…
is to make retreat impossible.
Quit the job.
Fire the unideal clients.
Make a COMMITMENT to your husband that he’ll hold you to… allow him to make you ACCOUNTABLE to YOUR goals, regardless of money need.
In other words,
burn the ships.
All of them.
I Promise you will make a life you previously could ONLY imagine. YOU are the guarantor of your dreams, but your commitment WILL be tested and it WILL need to be IRON-CLAD. Conditional commitment isn’t commitment at all.
If you are ready to talk about joining Women Who WOW… I am excited to meet you. Message me.
