Image from Critical Gamers at CriticalGamers.com. This is actually a game I’m going to take a closer look at. We need a new family game!
The term and experience of feast-or-famine in business is something that far too many business owners accept as “normal.” The truth is… whether you’re a chiropractor, attorney, coach, consultant, dentist, photographer, speaker, physician, insurance broker, real estate mogul, or dog walker… FEAST or FAMINE is an issue that was solved — for good — generations and many years ago.
You see, hundreds of years ago, most of humanity relied on hunting for food. We ate what we killed. (Feasted.) And then, when the food ran out (Famine.) we went hunting again. Sounds a little like business right? You have a client — or many – and the marketing “arm” of your business is busy serving the clients you have. When you realize that you’re facing a famine again, you –for lack of a better term — go hunting again. Well, the feast and famine cycle was solved when we — as humans — learned to harvest our own food.
We learned how, where, when and what to plant. We learned growth and maturity cycles. And — as a direct result — our food supply became much more stable. The same exact principle can and should be applied to your business. Here’s a great exercise giving you a solid place to start.
KNOW the soil of your business.
Answer these questions in writing, and watch your own client cultivation plan emerge!
What clients tend to grow (pay) well there? And where do you find them?
What “weeds” are you up against in the form of other competitors and assumptions about your industry?
What specific nurturing do your ideal clients require to go from interested prospect to committed client?
