We typically think of integrity in terms of do we LIVE PRIVATELY the way we PREACH publicly, right? Like… if I am screaming for everyone else to wear a mask because “it keeps everyone safe,” it would be OUT OF INTEGRITY for me to be seen in a small space indoors without one. OR If I rail against gun ownership, it would be OUT OF INTEGRITY for me to be in possession of a small, private arsenal. Right?
This is how we TEND to view integrity. And I am all for it. There is NOTHING about my life that would SURPRISE people who have been hanging around here for EVEN a little while. 
But that level of integrity is more of a moral issue.
There is a MUCH deeper level of integrity that DECIDEDLY impacts your income on a daily basis AND — most importantly — over time. It is an issue of whether or not your are IN INTEGRITY with your goals.
You see, if you ARE in integrity with your goals,
your ACTIONS align with what you are creating.
But there is an insidious LACK of integrity that I have myself struggled with. (And until I fixed it, I could NOT make more than “reasonable” progress in my business… and even THAT was too slow, too hard, too frustrating.)
Integrity is often described as doing the right thing even when no one is looking. So, the RIGHT THING (if you are operating with integrity towards your goals) is to take DAILY steps in the direction of your ultimate goals. DAILY, ALIGNED ACTION. But in entrepreneurship, no is is ever watching. No boss. No audience.
And it is AWFULLY tempting,
with the LEVEL of freedom entrepreneurs have,
to operate MORE in integrity with our moods, our emotions, our current situation… than in integrity with our ACTUAL goals.
It is EASY to say “not today,”
or blame timing,
or make decisions based on what I have, what I feel like, what I desire NOW…
rather than to make decisions,
to take action,
to say YES…
based on FULL INTEGRITY with my goals.
So, today… I always ask myself:
Does today’s plan
or this decision
ALIGN (is it in integrity)
with my goals and my future?
Does this decision align with my FUTURE or my current reality?
Does this YES (or NO) align with what I would be PROUD I did tomorrow … or with what I “FEEL” like doing right now?
The key to making STEADY progress in business is to NOT be GUIDED by the tyranny of the moment, but to be GUIDED by the integrity of your vision, goals and future. If you make your goals your north star, and ALIGN decisions with THAT in mind…
you stay the course,
you make better decisions,
you show up more consistently,
you get there faster.
Period.
P.S. If you’ve been “lurking” we love you. We are glad you are here, and want to know you better. So, click that message button and let me know your BIGGEST goals. I want to hold them up for you, remind you of them… be the place you go to REMEMBER who you are and what you are here to do.
