Maritally, I’m so grateful to be in a really great space. After 21+ years of marriage, I’m so in love — and in total lust — with this man. We’ve launched three kids. We’re still each other’s favorite people. We still enjoy each other’s company, and PREFER it over any and every other option.
We have DEFINITELY been through some rough spots, of course. One lasted nearly 5 years. 😊 Over the years, we’ve fought the good fight, though. We didn’t just choose each other on our wedding day…
we wake up every morning,
7,770 mornings — and counting–
and choose each other again.
Admittedly, I married very well.
But the same commitments and habits that create a strong marriage … one that gets stronger and deeper and sexier over time… build a strong business.
Today, at the start of Valentine’s day weekend, I want to ask you something:
❤️ How many mornings do you wake up STILL IN LOVE with your business?
❤️ How many mornings would you say you wake up and think, “MAN, I chose this business WELL!”
More importantly…
❤️ How many mornings do you wake up NOT feeling this way? How many mornings do you wake up DREADING the very business you chose, created and cultivated over however long?
Because if you’re DREADING the work
— the work you CHOSE
and built a business around —
the key to INCREASING and LONG TERM profits
is to change something.
In my marriage, I’ve always been willing to change things, and so has Chris. BOTH of us are willing, which makes such a huge difference. When something is working, enjoy every bit of it. But when it stops working… when something is OFF… when desire is LOW, for the love of all thing’s Holy… you’ve got to change something.
Over my own love affair with my business, and it is TRULY a passionate love affair, I’ve changed a million things, among them:
❤️ my target market
❤️ my branding
❤️ my pricing
❤️ my client list
❤️ my services
❤️ my “office hours”
❤️ my availability
❤️ my schedule
❤️ my routine
❤️ my deliverables
❤️ my geography
❤️ my “partners”
❤️ my marketing engine
❤️ my travel schedule
❤️ so much about myself, my thinking, my mindset…
❤️ and so much more.
WHEN did I change things?
When I woke up too many mornings unable to HONESTLY SAY that I was in love with my business. Period.
LIFE is meant to be a love affair, I think.
And we spend a lot of our life on these businesses of ours.
So when my passion for this business goes cold,
or when it is dancing on my last nerve,
I don’t just bail, and start over.
This isn’t just my career.
THIS IS MY CREATION.
THIS is my CANVAS.
THIS is my contribution to the world.
And so I don’t QUIT.
I just change things.
Sometimes I change me.
or my mindset or my expectations.
Or I change something else.
Until I wake up again…
in love and grateful for this life I created.
While I can see SOME reasons for bailing
In business and in relationships,
there is SUCH depth, SUCH passion, SUCH intimacy, SUCH reward that can ONLY be gained through staying the course.
This business of mine began when I was about the age of my oldest daughter now. I was barely an adult. 😊 And TOGETHER, my little business ideas and I, have grown up…
So, when I wake up now…
I sneak out of bed without waking Chris,
to get in an hour or two of silence…
just my business and me. 😊
I wake up and know… that I would choose this life over and over and over again. I hope you feel the same.
xoxo
Michelle
