Any number of the countless business courses out there will talk about how to capture testimonials. And they’re definitely important, but most gurus ignore the TRUEST, BEST value of a heart-felt testimonial from someone you serve in your business.
One of my own mentors was unceremoniously denied a testimonial after a client of his increased sales by a multiple of 10. TEN. Read that again: He was brought in to increase sales… and they increased sales by 10. But my mentor didn’t write sales scripts. He coached the leaders. So, the unparalleled difference he made was “missed.”
One of our own members has literally transformed a company, rescued it from the clutches of disaster many, many times…. saved deals, avoided costly law suits, guided the decision makers, upped the company’s professionalism by 100 fold… and yet, the powers that be are some how “missing it.”
Sometimes we do SO MUCH,
that it’s EASY for people — even for us — to miss the HEART of the difference we make.
Sometimes,
the more ENTRENCHED we are in a client’s business or life or whatever,
the easier it is for us to “blend in”
for THE DIFFERENCE we make to be “overlooked.”
But, it is imperative that WE
remember,
restate,
and treasure
the DIFFERENCE we make.
And It’s important for us to do all of this privately…
To look at testimonials and listen for the HEART of what the person is saying.
I am ashamed to admit this, but for soooo many years, I ONLY looked at testimonials for their COMMERCIAL value… I was always grateful to receive them, but then my marketing mind immediately jumped to “where can I use this” strategy. And I was missing SOOOO much.A few months ago, though…
I was feeling ROTE,
INEFFECTIVE.
I started WONDERING if I was REALLY making a difference in ANYONE’s life… I mean, beyond helping people make more money.
And then, I got a message.
A thank you.
It was written with such heart,
and I listened in with MY full heart.
And I saw something totally different.
I saw way beyond the commercial value,
to see the DIFFERENCE I make.
In confidence,
in pace,
in self-assurance,
in mental toughness,
in peace of mind,
in boldness.
So, I want to challenge you to today to dust off your testimonials, your notes of thanks from your clients or customers… I want you to PONDER the conversations you’ve had about your work…and really LEAN IN to them…LISTENING with your heart.
Not ONLY will you be encouraged.
And reminded.
And empowered.
But you’ll have uncovered what people get from you that they SIMPLY can not get ELSEWHERE.
You’ll discover the UNPARALLELED difference YOU make.
Journal Prompt: I am proud that I _________________.
If you want to make more of a difference (impact) in the lives of more people (influence) and make a LOT more money (income) with a LOT less stress and angst and B.S…. message me about joining Women Who WOW. Now is the time.
