If you’re an expert, coach or consultant, you don’t want to miss this post. I want to reveal THREE imperative cornerstones to building an expert income… or money based on what’s between your ears. 3 critical components to your financial success that I GUARANTEE you no one else is telling you.
It’s not your list… although that’s important. It’s not your media reel… although we can certainly leverage that to the hilt! It’s not your name or your SEO or your social media numbers…. although, of course, these things can play a supporting role in your success.
But, the 3 critical cornerstones to creating expert income are what I refer to as the Triple A Solution: Authenticity, Access and Accountability.
Authenticity, Access and Accountability
Authenticity in how you market. In other words, Don’t lie to those you hope to lead. Don’t blow smoke. Simply, commit to marketing ONLY what you’ve truly mastered! Do this, and you’ll see tremendous increase! And, NO — you don’t have to give up entirely if you’ve been marketing something you HAVENT truly mastered. Make a list. What PART of what you’re marketing NOW is your sweet spot? STAY THERE. And Flourish. But only every time! MORE on this Triple A approach in this HOUR LONG training for Everyday Experts: Get your copy now. (It’s free.) http://www.thebrokecoach.com/freegift/
Access. You must realize that your income is based on selling access to you, to how you think, or to your support, feedback or proprietary strategies. So, you MUST vigilantly protect ACCESS to you! =) Why by the cow when you can get the milk for free? lol…..
Accountability. The expert industry is — frankly — a flimsy one with a LOT of long, costly, and defeating side roads able to deter or delay your success. So, find someone to hold you accountable. Someone who will challenge you when you’re marketing inauthentically… someone to call you to the carpet when you’re too accessible, or charging too little or too much.
More here, totally free: http://www.thebrokecoach.com/freegift/
