See if you can fill in the blank. =)
Content is to marketing what __________ is to marriage.
Sex.
Content is to marketing what sex is to marriage. (P.S.) This is a perfect tweetable, so please… share, share, share.
For the record, I am AS surprised by how many marriages delay, put off, ignore, and deny the sex factor as I am how many businesses put off, delay, ignore and deny the content factor.
Make no mistake: the end result is the same. If you are okay with your marriage being sexless, mark my words…. it will cease to be a marriage… eventually. In the same way, if you think you can market effectively without content, your business will eventually cease to bring in new business.
Bottom line, if you are NOT strategically creating content for your market to consume — regularly — you are MISSING OUT on clients, customers, media, leads, and opportunities.
Content keeps your business fresh, hot and attractive. It keeps your relationship with your market healthy and happy. Content has the potential to:
- feed your market what they want/need so they don’t need to constantly look elsewhere,
- demonstrate your expertise,
- generate demand for your work,
- elevate your brand,
- capture the attention of the media,
- nurture prospects closer to a YES,
- and more.
But only when done deliberately. Even a daily blogging/podcasting /live streaming/etc. commitment won’t accomplish all of these things… You MUST be strategic about content in order for it to build your bottom line.
Now, I have been shameless in my efforts to compel Women Who WOW members to become courageous — and consistent — content marketers. I have put on my begging pants many times… in live meetings, in virtual training, in person. I do this because the content is SOOOO friggin important. It’s critical. And it is the fuel for building a really consistent, super profitable business.
Today, my begging pants are on again… begging YOU to create content that is strategic and consistent. My plea? Simply for you to let strategic content SURPRISE you in its profitability.
I’m listing some amazing (and free) resources below that will help you 1) figure out why your blogging MAY NOT be working and 2) what to do about it and 3) how to BLOG for BUCKS.
BLOGGING for BUCKS Video Training
You can find a full video training for bloggers that ARE NOT seeing the MONEY behind their blogging efforts here. No opt in necessary. You’ll also be able to get — for free– the 7 ways to turn your Blog from a Time Suck to a Money Pump.
Quick Hack For Using Your Content to Be Featured in the Media
This is what I do month in, month out… with great success. Get it all here.
Finally, don’t make these blogging mistakes.
And, don’t get hung up on “blogging.” Maybe your content is mainly videos or live streams or social media shares…. whatever… just don’t make these 5 mistakes.
Now, what else can I do to COMPEL or CONVINCE you to get on the content train?
