Don’t act like you don’t know what I’m talking about. š We’ve ALL done it. Let me refresh what may not be SUCH A distant memory…
You’re jolted awake at night.
Anxious.
Maybe you’re panicked, even.
Literally, suffering from sweaty palms.
It’s possible you’re in a financial panic. You owe, you owe, you owe, but you don’t know, don’t know, don’t know where the money is going to come from. š
OR
You’re WAY behind on deliverables, things you “owe” to clients, to publishers, to whomever.
Either way, you’re BEHIND.
And so you make a decision.
To “GO BIG”
to have a BIG day.
To sell…
or DO…
more than ever before.
And similar to when you “decide” to go on a crash diet — you know, before you actually enter INTO the diet —
you get a HIT of DOPAMINE.
Your commitment to a big day
— one day —
that’s going to… in one bell swoop
DIG YOU OUT OF YOUR HOLE
gives you a hit of soothing dopamine-induced optimism.
Tomorrow, you’ll do it.
Look, I’m ALL about big days.
But I don’t just “self-soothe” with the IDEA of a big day.
I actively and deliberately,
habitually and systematically
orchestrate them INTO my business.
I STACK my marketing habits to give them multiplied reach.
I CHOREOGRAPH my showing up in person with a targeted media campaign, direct mail and email efforts, and more…
all to create “big days.”
But I used to “self soothe,”
gratefully accepting the dopamine hit,
without choreographing what would LIKELY
CREATE
the big day
I needed.
And THAT kept me on a roller coaster of panic — dopamine — disappointment (in myself) — panic — dopamine hit — disappointment.
If you want to CREATE
rather than HOPE FOR
a big day,
you do NOT need 3 months to plan,
any affiliates,
a fancy funnel,
or any other such thing.
But, you MUST orchestrate the following:
š A CLEAR TARGET MARKET. A market that you can reach easily, have SOME affiliation with (or could MANUFACTURE an affiliation with) and whom you know intimately. You should know how they talk about and think about the problem that you solve and what they have tried before… so you can create:
š A HELL YES OFFER. This does NOT mean it has to be cheap, or even discounted. Too often, when we “need money” we try to sell a LOT of stuff at a DEEP discount, often ignoring the financial mechanics of our business… thinking “fire sale” instead of “laser sharp, hell yes offer.” A Hell Yes offer will hit them between the eyes, create an OBVIOUS “this is EXACTLY what I’ve been missing” response and motivate them to action. And finally…
š AN IRON-CLAD RESILIENCE THAT WILL NOT… CANNOT… BE WEAKENED BY REJECTION. When you commit to a “big day” in business, you will be asking people to buy from you — a LOT. And you will get some NOs. You’ve got to collect them, get curious about them even. (For more on that, read this.) But you cannot allow them to slow down your ENTHUSIASTIC pursuit of your goals.
CREATING BIG DAYS IN BUSINESS is the topic of next week’s Women Who WOW training. If you’re a Women Who WOW member, particularly a NEW Women Who WOW member, you might want to FIRST dig into our “Monetize With Michelle” bundle, which is available on our member site.
If you are NOT a women Who WOW member, now is the time to join us… for less than $2 a DAY.
Women Who WOW is a community…
of heart-centered women who do the work,
and get the results…
the visible “business” work, of course…
but also the work on themselves…
CONSTANTLY growing, shifting, learning, creating.
If you want SIMPLE success principles,
that you can implement with absolute joy and authenticity…
If you are DONE wasting time on blueprints and programs and coaches that have you wasting countless hours learning new systems and tools but leave you GROPING IN THE DARK when it comes to getting clients or patients in the door…
If you want PROVEN principles and strategies,
and you want them DELIVERED
Daily,
weekly…
and you want someone (me)
and a community (your WOW sisters)
to hold you accountable to YOUR incredible best.
And you want it all for less than $2 a day,
time is running out for you to join us. Message me or just stop putting it off and join us NOW. š
