Truth be told, I get a lot of ridiculous questions. But like, personal ones. (The one I get PAID to answer is below.)
⁉️ Are Chris and I swingers? This is a weirdly COMMON one.
Answer: No, not even a tiny little bit.
⁉️ Is my hair really gray?
Answer: Yes. Like 85%, if not more. And yes, one day I’ll go au natural and have long gray hair. Just not now.
But the question that has made me more than six figures– ONLY COUNTING $$ MADE IN STRATEGY DAYS — is this one:
⁉️ WHAT IS YOUR BUSINESS MODEL & HOW CAN I REPLICATE IT ⁉️
I guess I’ve been around long enough now,
made enough money,
skirted around the “top tier” of famous leaders in the space,
spoken on enough stages with enough of the “right” people…
been paid to work with enough of the “right” people…
that people are taking notice of what I DO NOT do.
For example, I do not:
❌ do huge launches;
❌ do affiliate marketing;
❌ use paid ads;
❌ concern myself with social media “hacks” or trends;
❌ pay to play in ANY capacity be it media or book or celebrity endorsements or any such thing;
❌ (VERY rarely, maybe 3x in 20 years) do a fire sale on my products.
❌ switch lanes, niches, messages. (Boring, I know.)
And, look… there’s nothing inherently wrong with these things. STILL, the fact that I do what I do
playing at the level I play at
for so long…
causes people to notice:
Michelle doesn’t seem to have to do
what everyone else teaches
MUST be done…
lol…
And, in fact, Michelle doesn’t. 😊
I do 40 strategy days each year.
$4500 per day.
(I MAY have one left for fall. DM me if you’re interested)
And recently, 8 out of 10 have centered on this one inquiry:
THEY WANT TO DO BUSINESS THEIR OWN WAY.
THEY SEE ME DOING IT,
AND THEY WANT TO DO THE SAME.
They are sick of the burnout, the exhaustion and the chasing their own tails. They are sick of “only making money” when they show up constantly. They are sick of being told they need a huge team or hours for social media. They are tired of EVERY NEW AD promising the next BIG thing, when the LAST big thing ended up costing them way too much time, effort and — of course — money. They are sick of chasing clients, feeling rejected or ignored… or just not knowing the right way to go next. They are sick of running in circles and taking a LITTLE ground, AT GREAT COST, and they wonder…
WHAT IF BUSINESS COULD BE BETTER
MORE PROFITABLE
SIMPLER…
WHAT IF THEY COULD BUILD SUCCESS AROUND THEMSELVES?
Woman, it’s actually EASIER to custom build a business… easier and FASTER. One doesn’t BURN OUT when ONE is doing that which they LOVE to do, that which they can’t NOT do. 😊
Don’t have $4500 to spend the day with me? Or maybe, you (secretly) dislike me so much, you couldn’t bear to spend the day with me. Either way, no sweat.
HERE is what everyone needs to know.
1) ALLLLLLLLLL of the rules of online business are made up. ALLLLLLL of them. NO ONE teaching you the rules or systems FOLLOWED the rules or systems to get where they are today. (Back then, when they / we started, there WERE no rules or systems. We literally thunk it up, made it up, and threw it at the internet.)
2) The FASTEST and EaSIEST way to build a profitable business is to build it around YOU and your preferences. Why would you EVER do something you hate or dread to create success, woman? WHAT IF IT WORKED? Then, you’re ankle-chained to a success you hate and dread. (Good news, though… it won’t work. not for long. LONGEVITY in the success game DEMANDS a custom-build.)
3) Sick of the two steps forward, three steps back dance? Build your business around TRUTHS and not TRENDS.
