I have a distinct edge in the online business world,
In the world of “coaching,”
In the world of getting paid for your “mental real estate.”
That edge is
plain and simple
seniority.
I have been here a long time.
I have NEVER gone away.
I was here before fax marketing was outlawed,
I was here before Facebook became a thing,
I was here before coaching was popular,
I was here when coaching popularity grew to a FEVERED crescendo,
and I am here now.
I have seen many “big names” emerge,
retreat,
emerge again,
after what I call a “costume change.”
I have never gone away,
never swung into a phone booth to emerge a new brand, with a new focus, and a new name.
Seniority matters, a lot.
My business gets to be simple.
I don’t get caught up in looking at what so and so is doing,
because I know a LOT of so and so’s who are here today, BRIGHT AND SHINY,
and gone tomorrow.
I’ve seen too much of this to get caught up in it.
I also know numbers, and respect numbers.
Which is key.
But I’ll get to that in a minute.
I GET TRIGGERED.
Some may call it TRIGGERED AF. =)
And they’d be accurate.
I get triggered when people come to ME,
with ideas from OTHER “gurus”
and wonder why it’s not working for them.
Lol…
My PRIMARY advice is ALWAYS:
Pick Your Guru.
I can’t — and wouldn’t dare — try to Michelle-ize someone else’s blueprint. Mainly, I throw it out. Because you’ve got to CHOOSE which horse to ride.
I know my horse.
I choose the strongest, sturdiest, most reliable horse.
I have NO interest
none
in the horse that does tricks or jumps or fancy footwork.
I choose the horse that i can COUNT on to run me STRAIGHT through the finish line, in the most direct route possible.
And also, because,
JUST UNDER THE SURFACE OF WHAT “THEY” WANT YOU TO SEE,
is something else.
Numbers.
Measurable representations of how well their crap works.
Example:
Look at her, she’s got 3500 members.
It’s super profitable.
Maybe I / you should ______________….
lol…
HOLY MOLY.
3500 is a LOT.
Color me #Impressed… UNTIL.
Impressed until I see that 3500 is less than 1/2% of her Facebook each. LESS than 1/2 of a % conversion.
Impressed until I consider the size of her team, the team busily spending Facebook ad dollars, and staying on top of 13 funnels that are constantly being tweaked to get her to what? A 1% conversion rate.
Impressed until I consider that 1/2 of their fees go to affiliates.
Like the stars who make millions,
only to promptly file bankruptcy.
Impressed UNTIL.
My triggering moment?
THIS: Why don’t I go through the “stuff” to look more impressive online?
Sometimes I beat myself up about it.
And then…
there’s the fact that….
I don’t need to. =)
IN fact,
truth be told,
I always THOUGHT I WOULD need to.
I ALWAYS thought I would make enough money to have some “breathing room” and then invest in someone or some thing or some program or some software to make me look
important,
polished,
fancy.
More like the “big shots”
and less like the “commoners.”
But then the money came in,
and based NEARLY WITHOUT EXCEPTION
it came in based on my
“look at my numbers” approach.
My INSANE conversion rate,
My DOLLARS per subscriber rate,
My SIMPLE
non-chaotic
approach.
It came in based on me saying,
“Nah…. just ignore that. You can do all of that later…. IF you want.”
I have too many success stories,
In my OWN world
of coaches who did the same.
Coaches,
working alone,
some with a website, some without,
NONE that are networking,
NONE using affiliates,
ALL doing HIGH multiple-six figures
without anything more than a part-time admin assistant.
*The BLUEPRINT for MONEY as a COACH*
is simply
to message from the heart — regularly —
and stay in conversations where you serve people,
and make EMPOWERED offers to help.
Muck this up TOO MUCH,
VEER too much into the “let me impress you” model of marketing,
and you will end up doing a BUNCH of HUSTLE,
for very little money.
For the record: Here are other ways you can muck this up:
❌ becoming needy… Needing THEM more than they need you,
❌ falling into the FRIEND category,
❌ falling into the “exposure” trap… doing a ton of work for free for “exposure”
❌ Not SELLING out to YOUR VALUE… when YOU aren’t anchor in your value, THEY won’t pay.
❌ Selling instead of serving during your conversations.
But all of these are conversations for another day.
So, keep it simple.
Don’t try to LOOK big,
don’t BEG for some big name’s attention,
Don’t continually shift your message waiting to get the one that “hits pay dirt.”
Instead,
stand tall,
SHINE from your SOUL,
and offer to help the people you are called to serve.
I’m here if you want my help… and I have a TON of free — practical — resources for coaches. Just message me for details. m.me/womenwhowow
