Plus, a bit of a rant on #momguilt
Read this is you want to know the two — totally swipe-able– things that make MY life and business look easy. If you’re not making the money you deserve, but have ALL the bells and whistles on FLEEK, baby, or if you JUST wonder what MY secret is,
keep reading.
First, I DO understand that on the outside, it looks like I am super messy. I know it seems I am a little bit unprofessional, even a little bit “behind” other people who are making far less money than I am.
So what gives, right?
I know a lot of people question this
and they wonder…
especially as their click funnels
and kajabi back ends
and infusionsoft games are SO ON POINT. 
SOOOOO
“put together,”
so FANCY. **wink**
And they look at my “thrown together” success, whipped up fresh every morning — or perhaps someone else’s success — and wonder HOW I can make THIS money and WHY they are STiLL struggling.
If this is you, keep reading. When I was walking this morning, the answer finally hit me in terms that will really make a difference in YOUR income, in ANYONE’s income.
Two things.
FIRST, I monetize my actual SOUL.
What that looks like from the outside, frankly, is that I wake up and get to do what I wanna do anyway and I get paid for it. EASE and FLOW.
And I get it. It’s got to be insanity-making for people who are working longer hours than me
who are dotting every “i” and crossing every “t”
and spending money hand-over-fist to make their sales pages perfect and their course delivery perfect and all of that.
For MOST business owners, specifically in the online space, looking behind the scenes at my various income streams has got to be maddening.
BUT– when you’re focused on all of the details of delivery, when you’re focused on ALL of the perfecting this and polishing that I have ONE question for you:
WHAT ARE YOU HOPING TO MONETIZE, EXACTLY????
Your entrepreneurial perfection?
Your OH SO POLISHED presentation of information?
Your SUPER PROFESSIONAL back end experience.
Please. I’m not saying these are BAD THINGS.
I am constantly hiring people to clean up the chaos of me being me. I need to get better at it, and I AM getting better at it.
BUT if THIS is your focus,
if THIS is what you’re hoping to monetize,
if THIS is where your TIME is spent in your business,
If THIS is what you think will set you apart from any and every other option in the market,
if THIS is what you think you NEED before making “real” money,
well…
you will continue to be infuriated and frustrated income-wise.
Because no matter what you sell,
there are GOBS of options for people to consider.
It’s awfully hard to MONETIZE something you “subbed out” — like a pay-for-play psuedo-news interview, or a beautiful back end site created by the lowest bidder on upwork. It’s incredibly difficult to say “pick me / my group / my team because I’m JUST SO POLISHED and FANCY. “
You may have noticed,
finishing schools aren’t real popular these days.
Perhaps you think they SHOULD be,
but wishing…
doesn’t make it so.
What people GRAVITATE towards,
what GRABS and KEEPS their attention
isn’t polish and shine…
it is GRIT and HEART and RUTHLESS AUTHENTICITY.
What I deliver here is UNABLE to be REPLICATED elsewhere. Not because I’m so great and certainly not because I’m perfect, but because I monetize the VERY essence of me…
Action item: Consider how you infuse MORE of yourself into your offers, your presence, your sales pages. Focus less on making them PERFECT and more on making them POWERFUL. What would you need to ADD to your message in order to REALLY impact people? Hint: it ain’t another editing pass.
SECOND AND PERHAPS MOST IMPORTANTLY,
MY INNER GAME IS STRONG.
What appears to be so full of ease on the surface is riding on a sometimes TURBULENT foundation of hard inner work that ANCHORS me to my purpose, my potential and my power. And I do THIS work every day.
I AM unbeatable,
unshakable,
being intimidated is literally not a thing.
I am a warrior in every sense of the word.
And a TRUE warrior needs no costume or brand makeover.
On a literal battlefield, a warrior doesn’t need anyone to acknowledge or respect her sword. You’ll respect it when it penetrates, and perhaps not until.
In business, the same concept applies.
You may not respect my message until it penetrates, but the warrior in me shows up anyway.
Every single day.
There’s no need for me to polish my message.
To make it look shiny.
To make it look sharper.
There’s only a need for me to show up and have the guts to STAND in the message.
THIS is where the inner game comes into play.
And I wasn’t born this strong.
I’m actually writing a letter to my girls right now because I know I’ve raised him to be strong. I know I’ve raised them to be tough.
And they ARE tough. Frankly, no matter what storms come against MY girls in life, my bet is on them. They are WELL suited for battle. Come what may, they’ll not only SURVIVE, they will emerge stronger and better on the other side.
But I’m writing a letter to them because —
as I NOW parent them as two young women —
I wonder if I raised them to be STRONG ENOUGH to be vulnerable. Have I raised them to be strong enough to be in touch with All of their SIDES? Have I equipped them to be strong enough to be tender?
So I’m writing this letter. #momguilt #momagony #ithappens
As I write, though, I realized that a lot of the strength that you see now was born of my hatred and disdain for my tender side.
I was hurt a lot. Not thru trauma. No sneaky uncles or drunken assaults. But I was just SO open and so tender-hearted as a kid and young teen. I believed the best in people and I was betrayed and hurt. And because I LOVED so fully and so deeply, these hurts RAN DEEP. And so I grew to hate my tender side.
So, I built an iron core.
A shell that literally can’t be penetrated.
Even today, I MUST willfully open up in order to let people in. And yes, I’ve done additional work to be able to become tender and vulnerable again.
My point is simply that if I can create the STRENGTH, the WILL, the CONFIDENCE, the CERTAINTY to stand alone with my message … so can you. When you HAVE this, you play with perfection way less. You impact people without pre-amble and enjoy influence without pretense, and grow your income without pause.
All of this SAVES YOU TIME,
but also PROPELS your business…
because it is WHAT your market is DESPERATE for.
YOU.
Not the glossy, edited, socially acceptable filtered VERSION of YOU or your message, but the ACTUAL message.
So, action item: Are you WILLING to deliberately build the strength to show up un-filtered… to BANK on “just you” as being GOOD ENOUGH to be followed and paid?
P.S. I’m CONSIDERING launching a 2020 version of BETTING ON YOU: A 30 Day Journey Into Mental Toughness. Message me if you want in.
