” Whoever who watches the wind will not plant
whoever watches the clouds will not reap.” – Ecclesiastes 11:4
I hate to see business owners either WAIT for perfect conditions (or the perfect idea) to launch or spending a bunch of money on branding, marketing materials, etc. just coming out of the gate. The reason goes back to something I’ve heard my Dad say sooooo many times in my life:
DO SOMETHING, EVEN IF IT’S WRONG.
It seems he had this winning idea far before Nike grabbed the Just Do IT power phrase by the horns. But the point is, we need to be free to EXPLORE in business… especially when our businesses are “young”. We shouldn’t be so fearful of starting out “wrong” or “ill equipped” that we never start at all. Likewise, we should never invest heavily (emotionally and financially) in an idea or business before taking it to “market” to see if it’s something your market is intrested in paying you for! This sounds like common sense, but so many entrepreneurs get it backwards. They FEAR entering the market without everything done “correctly”, being professionally branded, having the right website, the right office space, expensive marketing materials or a fancy phone system designed to “mimic” big business.
I’ve said it before and I’ll say it a thousand more times… But ACTION (More specifically: quick, strategic, consistent, daily action.) is the only real secret to success in any endeavor. Take action and know that the market allows for u-turns, do-overs and REinventions. You can always start again. So go ahead and do something today…. even if it’s wrong. **wink**
As a new business owner, I struggled with that exact thing–wanting everything in place and of course, perfectly. Perhaps this was a way to subconsciously delay starting something I was very insecure about.
What I quickly realized that within a short time–I evolved, I got new ideas and yes, I even changed my mind! Now, I am taking a “good enough for now” approach. Just like me, my business is a work-in-progess. And, I’m finding that it’s very free-ing!