At the core of all of our marketing expenses, efforts, frustrations, and opportunities is the desire of the business owner to make his or her passion visible, tangible and profitable. Let’s break these goals down a bit so I can give you a singular solution.
Visible.
We want to be seen. Seen by the right people. Seen in the right light. Seen at the right time. Visible.
Tangible.
We want our profit streams and our business to be “real, substantial, solid.” We want to grow a brand that LASTS, that isn’t a fly-by-night operation, that doesn’t shift with each small wind, that isn’t only “in our mind,” but also making a difference in our market, in our communities, and in our own lives.
Profitable.
We want our business to produce a healthy profit. THIS is what will keep us in business, providing jobs, delivering passionate service, and growing our impact and influence… as well as our income… not only now, but for the long term.
Each of these three desires are foundational to growing the business we imagined back when we first began. YET, as we learn more and more about business… things get complicated somehow. We start moving away from our passion. We get disillusioned — maybe even frustrated? — with our market. We get bogged down in all of the options, the promises, the “shoulds” of marketing and business building, the hype. If we’re not careful, in the whispers heard only by our hearts… we begin to doubt our big dream.
Is is possible? Is it probable? Is it WORTH IT?
Many people ask me what “ONE THING” they should do to build their business fast. I hate that question… and find it hard not to roll my eyes when answering.
My answer is that if there were ONE thing that would magically replace the toils and troubles of being a self-bosser with all of the rewards of being in business for yourself, business failure rates wouldn’t be what they are. The truth is, the actual formula for business success is this:
the small actions you do consistently over time
X (multiplied by)
the leverage of taking massive action on multiple fronts
=
WILD SUCCESS.
That’s the true, honest, inconvenient answer. But, I promised you a “singular solution,” and I do want to deliver on that promise… so here goes:
What gives you MASSIVE visibility, tangibility and profitability (WHEN — and only when — used as part of a strategic marketing plan?) Here’s a hint:
This above is a (very incomplete) list of the media outlets our WOW members have been featured in in the past 4 weeks. MEDIA when used strategically can give you a HUGE boost.
Unfortunately, too few business owners know how to get it.
And even FEWER know how to monetize it.
So, that’s what we’re doing in the WOW membership this month. I’m doing a DEEP DIVE into MONETIZING THE MEDIA. This training — find out more about it ONLY in our Facebook group — will cover:
- The unguarded back doors that will get you into the media;
- Which stories will build your BANK ACCOUNT and not just your EGO;
- How to monetize the media even when you’re NOT featured in it;
- and so much more.
Using (lots of) real world, right now examples, we’ll de-mystify the media. (After all, I’m NOT a PR expert. I can introduce you to a couple… but I’m not that. With that said, I’ve never PAID for media, and my own media “reel” is pretty substantial. But what’s MOST IMPORTANT is that I’m RELENTLESS in my commitment to MONETIZE the media I DO get.)
So, that’s that. Join the group to get more on this training. (Or, if you’re not on Facebook, just email me: michelle — at– bmichellepippin(dot)com.)
