Spoiler alert: For MOST industries (stylists, massage therapists, nail salons, tattoo artists, etc are examples that would be EXcluded) the song lyrics, “Ain’t nothing changed, ain’t nothing changed!” are ringing in my head.
Because…
Small businesses STILL need to be agile and nimble. This has always been true and has recently become even MORE true.
Small businesses STILL need to WORK DELIBERATELY on being considered “mission-critical.” This is a packaging and positioning play and — it matters. It has always mattered. And it matters more now.
Small business owners have ALWAYS needed to rely on facts and accurate thinking in order to create success. And, of course, this is still true.
Small business owners STILL need an iron-will, a thick skin, and immunity to criticism to transform a skillset into financial success.
Small Businesses need to be married to GOALS and agnostic/flexible with regards to everything else… pivoting when necessary. This is even MORE true today.
Small businesses have ALWAYS needed support, a community of like-minded entrepreneurs where they are seen, heard and understood. This is even more important today.
Small business owners still need HABITS that naturally support the achievement of their goals. No virus or storm or lockdown changes this universal fact.
Small businesses STILL need a marketing engine that is fueled DAILY and a nuanced sales strategy that is deployed DAILY.
Small business owners still need encouragement and someone who comes alongside them when they start to waiver…. being all “human-like,” lol…
All of this is still true.
MORE true, yes…
But these are the success principles that I have taught a LONG time. So, what I’m teaching NOW — while it’s viewed through the LENS of our current global pandemic — nothing has changed. You see, principles work ALL the time, regardless of where OR when they are applied. They work in good times and become even more critical in tough times.
Side note: Women Who WOW membership helps with ALL of these things. If you’ve been wanting to join us…. or want to come back to us, NOW is the time.
Message me. I can’t wait to welcome you!
