WHAT TO DO WHEN YOU’VE WASTED TOO MUCH TIME, MONEY & ENERGY ON “INTERNET MARKETING”

There are times when I feel so incredibly repetitive with my work.

I recently asked my members to shoot over ANY ideas they may have about what I could possibly weave into my shots of #EntrepreneurialEspresso, which I serve up every single morning, hot and fresh, and have for 700+ mornings straight. 😊

I was sort of shocked — and relieved– about what members wanted MORE of from me…. because they want MORE and DEEPER of the same.

My messages on repeat have been focused on

⭐️ being RESPONSIBLE to the message and for the vision,
⭐️ living INTO your full potential,
⭐️ owning — and understanding — your full POWER,
⭐️ cultivating DAILY habits that are shaped around giving you what you REALLY want,
⭐️ showing up for the goals you’ve set for yourself as well as for the market you want to serve,
⭐️ fully backing yourself in your business, (“no half way crooks!”)
⭐️ Showing up for your business regardless of mood, energy level, surface-based emotions;
⭐️ Asking / INVITING people to buy, which is a GENEROUS act;
⭐️ Building your business processes / framework (funnels, sales pages, offers, etc.) around common sense and human psychology vs. WHATEVER else the “gooroos” are currently teaching;
⭐️ DISTRUSTING the popular rhetoric being taught to business owners at any given time because there is STILL an 80% failure rate for entrepreneurs. (I.e. at least 80% of what you hear — or even pay to learn — is B.S.)
and more…

Day in, day out I’m preaching on these things. And people want more… because THESE ARE the messages of success… these ARE the tools that naturally work together, to make goal achievement happen…

So, I can’t stand when I see other people paying or affiliate-ing their way into the minds and hearts of the entrepreneurial market:

🤢 SPEWING total B.S.
🤢 Taking them FURTHER away from the heart and habits that actually create sustainable, impressive success, and
🤢 Lure them SEDUCTIVELY into the muck and mire of “online marketing” that does LITTLE more than suck up time, money & energy. **

** Actually, it does more than this. It sucks up your soul. It takes you away from your CORE desire to make an impact, and lures you into creating a structured, pre-digested, heartless, slightly manipulative version of what your business is REALLY meant to be.

Why?

Because you start to become convinced that in order to make a LIVING doing X, you’ve got to dial in all of the “internet marketing rules” and sacrifice your HEART not the altar of the internet “gods.”

Most people don’t START here, however. They begin with a much more PURE vision of what they want to create in the market. It’s a slow fade.

Upon first announcing their idea, their next launch, their business premise, friends and family throw out generous ATT-A-GIRLS. Cheers are echoing in their ears and the wind is at their back.

And then they ask people to buy.

The cheers often turn to crickets.
The wind seems to have shifted directions.
And making money all of the sudden feels hard,
or harder than it should be,
or making the money you DESERVE feels hard.

And the internet gooroos are right there with their ad.

“Struggling to get high-paying clients?”

And so, ad after ad,
program after program,
coach after coach
are paid for.

And bit by bit, a division happens,
a break…
between the business vision you went IN with,
you know…
the one that allowed you to be EVER more yourself,
the one that provided both TIME & $$$ freedom,
the one that felt so ALIVE…

and the business you are now building,
one that looks at “followers” and “subscribers” as numbers,
the one that “encourages” you that business is ACTUALLY ONLY a numbers game…
the one that seems to squeeze the HEART out of your message in some well-intentioned attempt to please the internet marketing gods.

It reminds me of the quote from The Other Boleyn Girl,

“It’s getting more and more difficult to arouse him. Some nights, he cannot do it. I have to resort to evermore degrading. He hates himself in the morning.”

Before long, we HATE what we’ve done to our business and we HATE what our daily life has become and — to add insult to injury — we are STILL not getting the $$ success we want. It feels harder and harder to arouse our market, despite the “tricks” we’ve learned and implemented.

It’s misery.

But there IS a way out.
There IS a way to build the business, the income, the brand, the demand, the life you really want… WITHOUT compromising the things that mean the most to you.

To do THIS, you must embrace the following truths:

👠 The “vision” — the REAL vision — you have for your business is not some made up construct.

Your business (propelled by your unique talents, interests and heart) has a PURPOSE. I hate to break it to you, but this vision wasn’t MADE UP BY YOU. The vision — the realest, biggest, most exciting vision — was ENTRUSTED to you, to bring it to life.

Will you be RESPONSIBLE to the vision itself?

👠 A house divided against itself cannot stand very long.

When you walk away from your vision, and start dialing IN to the whole dot-joining, list-checking, step-by-step of the internet marketing world, here is what you are dialing DOWN:

— your own natural magnetism in the market place,
— your HEART for the work you do,
— your NATURAL rhythm,
and
— your unique differentiator in the market place. (Notice how ALL of these webinars, launches, emails, affiliate emails look EXACTLY the same? Hard not to notice the same-sameness. BUT you know you were born to stand out.

When your HEART is aching to make a real different, to create a true and lasting impact… but your ACTIONS are all sorts of formulaic, your house is divided… against itself.

Make no mistake, formulas when applied consistently DO work, even when they are cold, especially when you’re willing to play the numbers game.

But you know you.
You’ll eventually find your way back to:

🌻 your TRUE vision,
🌻 your NATURAL rhythm (you know, the one that fuels you rather than drains you), and
🌻 your MOST authentic path.

So, what will you do with this information?
Do you ABANDON your funnels, your super fancy up-sell, opt-in machine? The one you spent months, maybe even YEARS building?

I hope you don’t.

Instead, JUST infuse it with more of you,
abandon the word count rules and just let the message be the message. Abandon the “super words that sell” and use YOUR words instead.

Essentially, make it fully your own.
Use the tools, but let the VOICE be your own.

Here’s the litmus test for whether you’re on track or off track with your internet marketing actions:

IS THIS SOMETHING I WOULD SAY
WITH THIS TONE,
THIS REPETITION,
IN THIS WAY
IF A PERSON WERE DIRECTLY IN FRONT OF ME?

Because if the answer is YES,
you’ll see way more sales,
EVEN if
ESPECIALLY if
your voice “breaks the rules” in the internet marketing world.

So, you’re not ONLY re-uniting your house
and coming back to the FULLNESS of your vision,
you’re also
— ironically, but only every time —
making more money,
impacting more people
along the way.

If I can help YOU break free from the rules,
and become MORE YOU in the marketplace,
message me. let’s talk.