(Subtitle: And how you can orchestrate the same experience…. creating “triggers” that bring SWATHES of people to your door, READY for exactly what you sell, and SO willing to buy. )
First, no…. “she” is not an affiliate.
Also… there are THREE specific women’s programs that this post is referring to. There have been two others in the past that come to mind, but — unfortunately for me — they are no longer in business. I am pretty sure that ONE of these 3 women has NO idea of who I am, and IF she HAS heard of Women Who WOW… she’s thought NOTHING of it.
Still, these women
and their programs
are like CONVEYOR belts
to my own,
bringing me qualified, motivated prospects
without EVER
knowing they are doing so.
The WAY this is happening,
WHY this is happening
is instructional for all of us.
So, I’ll share that.
But also, don’t miss the “HOW TO” portion of this post.
First, most of what the “gooroos” will tell you about growing an online business is centered on getting followers, upping your “social count,” etc. All of that is B.S.
ALL of it.
LIST SIZE is the only REASONABLE “measurement” of income potential and even THAT can be deceiving because if you can’t make money with a small list, you won’t be able to make money with a large list either. But social media numbers are VANITY metrics at best.
Still, I do get in my head some days…
looking at ALL of these women
with their obligatory private jet pictures
so poised and so polished and so –gosh darn — popular!
lol…
But then I come back to the fact that EVERY TIME these women launch (with their ARMY of affiliates begging and cajoling and strong arming people into their over-priced “schools” or “academies”) I will SOON be peppered with interest in Women Who WOW.
WHY IS THIS?
Because most of these programs are HIGH on feel-good fluff, and VERY LOW on actual, tactical help for women entrepreneurs, leaving them frustrated and in the hole financially. PLUS, they are ALL advertised as “coaching programs” but if they involve ANY real “coaching” at all, it’s done by an employee who — if she could get her OWN coaching business off the ground, wouldn’t be working for someone else. (An entrepreneur should NEVER accept coaching from an employee. Period. Never ever.)
But MY part in this envious situation
of having “competitors” funnel prospects to my door
is based on this:
For YEARS I have been talking about — PLANTING — the following TRIGGERS:
🍷 Women entrepreneurs who have been INCREDIBLE STUDENTS and DONE THE WORK, but didn’t get results like all of the glossy testimonials proudly displayed on the sales page they invested in;
🍷 Women entrepreneurs who have been “coaching” and “blueprint” VICTIMS, buying into something that didn’t do 1/2 of what it promised… and then were made to feel BAD about complaining;
🍷 Women entrepreneurs who DEMAND a nuanced, individual approach to doing business and will always — eventually — opt OUT of the stepfordpreneur march;
🍷 Women entrepreneurs who feel over-worked and under-paid;
🍷 Women entrepreneurs who are SICK of hearing atta-girls all over the place but TOO FEW cha-chings.
🍷 Women entrepreneurs who are SICK of the fluffy motivation-only nonsense and ready for some REAL No B.S. strategy!
Here’s how these triggers work. (How ALL triggers work…)
Example: Michelob beer used to have a commercial that said “Holidays are for Michelob.” So, the trigger (holidays) made people think of Michelob. BUT THEN Anheiser Busch got smarter. Reasoning that holidays come around far too infrequently, they changed their trigger and morphed the message into “Weekends are for Michelob.” Do you see how it works?
They PLANTED a trigger,
to make people think of Michelob,
to associate THEIR brand with something that happens regularly and is the focus of MANY conversations.
When YOU create a trigger…
you want one that
1) happens FREQUENTLY
2) is talked about amongst friends and colleagues
and
3) naturally lends itself to your brand.
EACH of the triggers that I DELIBERATELY created meet all three of these requirements.
So, when women get together in these facebook groups and in these membership forums and they start whispering about how “this is just a bunch of glossy video trainings disguised as a coaching program,” lol… they REMEMBER Women Who WOW. (The un-fancy program they passed over in favor of miss perfectly polished’s life or business academy.)
They REMEMBER some post that I wrote that RUNG SO TRUE for them, even when they initially skimmed it. They REMEMBER the term “over worked and under paid” and “No B.S.” and “fluff-free.” They REMEMBER the triggers that I deliberately built into my brand.
And they seek me out. OR they talk to others about their experience with that “other program,” and their friend recommends WOW. But that’s not the BEST part.
Once THEY find WOW…. it’s SO different than anywhere else they’ve gone for business coaching that they GO BACK TO THE OTHERS suffering through the academy “you have the content for life!” or business school … and say,
“FOLLOW ME over to this woman, who tells it like it is, pulls no punches, actually asks you if you are making any money, DEMANDS you start actually SELLING your stuff, and holds you accountable to being paid like a professional.”
And so they come,
bringing their friends with them,
and these triggers
— all 100% real and authentic —
have actually PREPARED them to LOVE what they see when they land on the Women Who WOW sales page.
THIS is how marketing triggers work! Any and EVERY brand could — and should — actively create them.. This little tidbit WILL be JUST a FRACTION of what I’m teaching in my next 6-week intensive:
❌❌MULTIPLY!! ❌❌
This is a full six week intensive on “ALL THE THINGS” necessary to build the business of your dreams without creating a LIFE you need to regularly escape.
Here is my promise: This six weeks will multiply and amplify all you are already doing for (much) greater return in the following areas:
💃 PROFIT, because… of course.
💃 PEACE, because NO success is worth creating a life we don’t love
💃PASSION, because when you are doing the RIGHT things, your embers burn BRIGHTER over time… they don’t “burn out.”
We will cover all of the “pillars” of my own success including:
🔑 media attention
🔑 messaging
🔑 mindset
🔑 OPSP (Other people’s stages and pages!)
🔑 Offers they’d be FOOLS to say no to
🔑 Automated aspects of your business (Of course, in the simplest of lowest of tech ways)
🔑 Personal Operating Systems… so that your chosen idea of business success is the NATURAL outcome of how you’ve designed your life and your days.
🔑 Creating triggers that get people talking and referring to your business;
SO MUCH MORE besides.
We kick off with the PRE-work for this intensive on June 20th. Message me for details on how to get IN to this TANGIBLE, PRACTICAL, PROVEN, high touch and high integrity program.
