I first wrote about Alex Hormozi, my latest business crush, in June of this year. (link in comments) And yesterday, he did a thing, producing a HUGE online event to support his latest book launch. I didn’t attend, but no doubt it was a massive success. Because since that time, I’ve received SEVERAL nearly panicked emails from business and marketing coaches, ad experts, funnel “hackers” and more, all worried that what Hormozi taught would cost them business.
HOW can he “give it all away for free?” I got asked.
But mostly it was, “why would my clients still pay me?”
Note: most– but not all — of these emails came from NON-WOW members.
It’s no secret, I like Alex Hormozi.
I think he’s a brilliant marketer
and an even savvier strategist.
Plus, his UNIQUE business model — at least to my knowledge — truly puts him in a category of one.
And YES, he’s GIFTED in being able to break down concepts into their most elemental parts, something I — frankly — am still learning. So, YES…. his stuff is 1) easy to learn and implement and 2) replicable by anyone.
BUT,
and this is instructional,
he’s GIVING AWAY
that which is replicable.
He
IS
NOT
SELLING
IT.
He’s giving away the 8-count instruction for the new dance.
He is NOT selling rhythm itself. 😊
Here’s why this matters:
In EVERY endeavor, in which “everyone” is following the same replicable system, and the same rules… the 80/14/5/1 rule WILL come into play.
1% will be outrageously successful.
5% will be wildly successful.
14% will be really successful.
And 80% will keep struggling to create success.
This plays out in the American economy and is how wealth is “divided.” It plays out in MLM/ direct sales companies, regardless of product being sold or people at the helm.
IF You are following a popularized step by step formula
for anything…
you’ll see the 80/14/5/1 rule at play.
You do not see this pyramid shape within Women Who WOW.
WHY?
Because I don’t teach or promote “step by step,” follow-the-leader, stepfordpreneur dances. I teach PRINCIPLES of business and of success that work NO MATTER where or when or by whom they are applied. And I teach self-reliance and RAW authenticity and building the business AROUND the owner. (not the other way around)
THIS IS WHY outside of WOW, the rate of even six-figure female entrepreneurs is so low… but within OUR walls, it’s north of 60%. It’s not JUST that we zig when they zag, it’s that EACH member is ENCOURAGED to honor HERSELF as a critical component of her own business strategy.
EACH MEMBER is encouraged
and shown how
to create DEMAND for her voice.
So, she cannot be BESTED by a popular book or webinar. 😊
If you EVER find yourself worried that someone else
particularly something wildly popular and HOT
will “cost” you clients,
you have some foundational work to do.
Some fun,
freeing,
financially sound
foundational work to do.
ENTER:
SAVAGE SUCCESS:
The Courageous Way to MORE Profit
Through Radically Simple Structure, Strategy & SELF
That SELF bit is critical.
Having the courage to ignore the LOUD OPINION GIVERS (they’re leading the mediocre masses anyway) and carve out a business RHYTHM, structure, STRATEGY, pace, brand.. uniquely your own.
Here are the CONCEPTS that will be taught in SAVAGE in a way that you can IMMEDIATELY and SPECIFICALLY apply them to your business… so you can SEE and FEEL their power.
👉 PACKAGING. So, your offers. Learn the ART, SCIENCE and SATISFACTION of taking them completely apart, and putting them back together again.
— tweak the ones selling well and add a bit of FUEL by dusting them off and displaying them in a RELEVANT RIGHT NOW way. — take those NOT selling well (or not as well as they should be selling) and re-work, re-tool… OR re-build. It’s time to be excited about what you sell.
👉 PLACE. As a strategy. Too few people discuss or leverage this, or even give it proper attention. Place, AS A STRATEGY. Our MOST profitable 1:1 coach within WOW makes around $815K each year. No trainings. No workshops. No blog. No social media. No ads. Her strategy? PLACE. Where she shows up and who is there. (PLUS: how SHE is presented, known, introduced in those spheres, which she and I have NEVER left to chance.) together, you’ll acquire a list of TEN “homes,” but also know how to ‘break in’ to each, as well as how you will be known in that sphere IN A CATEGORY OF ONE.
👉 PRICE. Again, as a strategy. But not ONLY as a strategy…. (I once held a 2 or 3 day live workshop ONLY on price. lol… there’s a LOT here to apply!) but also price as a LEVER. Your prices HAVE to make sense, and they DO speak on your behalf. We’ll make sure your prices are singing the right tune.
👉 PREVENTING LOSS. i’m not talking about your employees stealing time or getting gas on the company card. I’m talking about BUILDING FENCES to protect against a loss of clients, time, energy or money. As well as a BIT about the loss of reputation / standing / influence within an industry IF that applies.
👉 PERSONIFICATION AS BRAND STRATEGY. This is about aggrandizing your brand, not just being KNOWN, but being known FOR and AS something you choose DELIBERATELY to be known for and as. This includes — but is not limited to — strategic curation and creation of:
👉 Your authority-building bio
👉 The stories you tell,
👉 the analogies you use (and why they are IMPERATIVE for quick client conversion)
👉 the jokes you make,
👉 HOW you show up online and off,
and so much more you probably think “doesn’t matter.” OH, but it does.
It SOOO matters.
You see, to be a SAVAGE SUCCESS…
a success story that is a BIT wild,
and maybe considered “uncivilized” due to the RUTHLESS way you proceed without paying homage to what’s popular or trending…
a success story that is FOLLOWED and WATCHED…
vs. following and watching…
you’ve got to have the COURAGE to take it apart,
keep the BEST parts,
retool, rework rebuild
according to a fully custom model of what YOU want from this business.
Full disclosure: for MANY of you, the changes we make will appear SMALL.
(I once took a workshop that had generated $0 in sales to a six figure earner within 3 months… by adding TWO WORDS to the sub-headline. Small hinges DO swing big doors.)
BUT…
the changes are mighty
not just in terms of how much money you make,
but also… more importantly,
in terms of HOW you make that much money. 😊
It does not have to be uphill both ways in the snow.
Dare I say it, it shouldn’t be.
SOME of you are carrying around a behemoth on your back,
wondering why it feels so hard. 😊
(I feel you. TRULY. Let’s lessen your load.)
SOME of you are experiencing HARDER and LONGER sales cycles, when it used to be different.
(It can shift back, fast.)
SOME of you are just sick of being busy… and frankly, you feel like SINCE you ARE so busy, you should be making more money than this.
(I agree. Let’s fix it.)
Savage Success.
Details:
START DATE: September 5th.
PRICE: $397; (Included in WOW membership.)
INCLUDES:
👉 Two 1-on-1 sessions with me;
👉Two days of e-coaching for the “Pippin pen” applied to your copy!
👉ALL live, brand new trainings with plenty of time for Q&A;
👉 At least one “Warehouse Hours” for group and private coaching;
👉 templates;
👉 DAILY inspiration delivered first thing in the morning;
👉 WEEKLY business challenges…
and
so
much
more.
