So, I’m no media expert… although I’ve been featured in a great deal of “exciting” media outlets, and so have my clients. (For nothing more than bragging rights, my media “image” is below. lol… ) But, I’ve been living in the world of blogging lately… launching not only an EXTENSIVE free blogging program but also a paid program. And, there’s one “bridge” that isn’t readily built for you by media experts: How does my blog help me get media attention? One of my super simple, one-step media / marketing / profit hacks is detailed below.
Here goes. On October 5th, I hosted a BlogFest for my Blogging program members. Some showed up live and in person. Others participated via Skype / google hangout. Together, we not only planned our blog strategy, but we also began blogging. We were writing, creating content, getting ahead of our content calendars.
But I didn’t post my blogs and schedule them for publication on my own blog. No way. Not yet.
What I did FIRST was send them — the completed blog posts — to an editor of a publication that (let’s face facts) gets FAR more hits than my website. The editor cheerfully accepted one article, and turned down the other. (YOU can read the article here, titled 4 Ways To Become Irresistible to Your Target Market.)
So, that other blog? The one the editor turned down? I’m shopping it elsewhere. It’s about the Business of Medicine, and I’m quite confident I know where it will be published.
And even if not, I’ve got my own media outlet…THIS BLOG where, frankly, my most candid and straight to the point content proudly adds value to the most committed, most determined, most impressive of business owners: YOU.
So, if you would like to be published “elsewhere,” — you know on media you don’t own — write the content. And then shop it around. MOST online magazines or publications have a “submission” feature. (Just google, “name of publication + submission” or “name of publication + submit article” and you’ll figure out how they’d like to receive content.) Follow their directions. And see what happens.
If you do this, let me know how it goes. I’m always here, ruthlessly committed to you and your business. And if you want serious media coverage, visit one of the most GENIUS publicity machines I’ve ever known over at thepublicityguy.com.
