Yesterday, I spent 1:1 time with dozens of Women Who WOW members. Only a couple were “scared” in the face of market instability and uncertainty. MOST — though — lol… were trucking right along. Launching, planning launches, closing deals, moving forward…
Almost as if… they intended for their business to live beyond this virus… 
Almost as if… they believed their work to be important, critical, helpful to humanity.
But some business owners are literally
voluntarily
UNNECESSARILY
closing up shop,
in utter dismay…
stamping their feet
while bemoaning
how UNFAIR the world is.
But just like I said ad nauseam in 2008 / 2009
— when advising business owners as they navigated a much more extended recession —
“For every business who claims they can’t make it,
there’s another business,
in the same industry,
in the same area
pivoting and thriving.”
The same is true today.
The key — in most of these situations —
comes down to the OWNER’s
A TRUE view of what they sell.
Do you believe your product or service to be FLUFF and NICE TO HAVE? Or mission critical?
If you believe your product or service to be a “nice to have under ideal conditions when money is abundant and all the stars align,” your market WILL believe the same.
If you believe your product or service to be mission-critical and even MORE critical in times of uncertainty… guess what? Your market will believe the same.
Your market BELIEVES you most of the time…
so what message are you sending them,
about YOUR work?
Are you immediately closing up shop so they — your beloved market — can focus on the “truly” important things… therefore, relegating WHATEVER you sell into the “optional under optimal circumstances” category? IF SO, even after this CoVID-19 passes — WHICH IT WILL — you will have done your brand and your body of work a great disservice.
REMEMBER that your business
was an answer to prayer for many people.
Whether your business offers hope,
jobs,
services,
confidence,
calm,
beauty,
art,
practical help…
It is NEEDED today.
So, don’t pull the covers over your head and wait for this storm out. Stand tall, friend. Continue to bring new people under your umbrella. Serve them. STAND in the value you bring. Be a force for maintaining a constant in the face of uncertainty.
By the way,
if you fully intend for your business to make it another month or two… (and if you’re here I FULLY assume you do)
but you are NOT yet a Women Who WOW member,
NOW is the time to join us.
NOW is the time to get the premier coaching and mentoring you need and deserve. NOW is the time to ramp up, to plan strategically, to get things in order for a HUGE 2020.
NOW is that time.
And WOW is that place.
So, message me.
let’s do this.
