If you’re a female entrepreneur who feels like you should be IN DEMAND… Keep reading. You’re in the right place, and your business is about to change for the better.
Are you amazing at what you do, but SICK of wearing that “—insert your town’s— best kept secret” badge?
Do your clients sometimes describe you as their “secret weapon?” And through a forced smile, you’re thinking, “Just so you know, It’d be nice not to be such a secret any more.”
I mean, you learned in middle school that secrets simply find their way out into the world, SOMEHOW. And yet, here you sit — however many years in — and you see no line out your proverbial door.
Despite helping countless people, and compelling testimonials, you’re still having to actively hunt for your next client.
You’re still enduring feast or famine cycles… and let’s be honest, the “feasts” are just enough to catch you up from the times of financial famine.
YOU KNOW YOU ARE CALLED.
YOU KNOW YOU ARE GREAT, MAYBE EVEN THE BEST, AT WHAT YOU DO.
YOU KNOW YOU FILL A NEED.
AND THE CLIENTS YOU HAVE… LOVE YOU.
But where is the DEMAND? After this many years, shouldn’t you be turning AWAY clients you don’t want by now? Is it NORMAL to still feel so heart-breakingly OVERLOOKED AND UNDER PAID in your business?
Overlooked by ideal clients.
Overlooked by the media.
Overlooked by your market.
Yes, it’s “normal.” This struggle is what mediocre businesses will ALWAYS endure.
But you are NOT— and have no obligation to BE — “normal.” You are under no moral or ethical obligation to pay your dues, to nod in intimate understanding as those around you complain about the economy or how hard business is. You may be here RIGHT NOW, but friend…
YOU HAVE NO OBLIGATION TO STAY.
You CAN (and should) raise your flag high, so that all of YOUR WORLD knows where you are, who you are and what you do.
You CAN generate SUCH demand for your work that you:
— have a waiting list of clients,
— are overbooked and must hire new staff,
— can raise your prices without anyone flinching, and
— can fire or turn away a client AT WILL because you have ten waiting to take his or her place.
You CAN… but will you? You see, that’s the question. Far too many WANT OUT of what I’ve just described… but refuse to do what it takes to make it happen.
They want “line out the door” demand. They dream of having to say, “At this time, we’re at full capacity, but here’s our waiting list.” They WANT the prestige AND the profit of being the GO-TO person for what they do….
But they want it… while STILL BEING ABLE TO ENJOY THE COMFORT ZONE OF doing EXACTLY what they’re doing now.
THE TRUTH IS, THEY THINK THEY DESERVE IT…
I know this is PRECISELY how I felt.
But how I FELT didn’t change my reality. My reality was that I was being overlooked. EVEN ON A SMALL LITTLE TINY LOCAL STAGE, I was being overlooked.
uggg. I can joke about these times — and often do — but when I “sit with them,” truth be told, they still make my blood boil.
BECAUSE IT SUCKS TO KNOW THAT YOU CAN HELP, TO KNOW YOU HAVE SOMETHING OF SUCH VALUE TO OFFER, AND TO…
KEEP
BEING
OVERLOOKED.
The good news is: You don’t have to stay here. You can absolutely generate THIS DEMAND that gives you the profit you want and the freedom you want. The freedom to take off when you want, the freedom to put boundaries on your time, the freedom to set your own rules, the freedom to generate money AT WILL because the demand for your work is so great.
Here’s a quick outline of where to start to GENERATE BOTH DEMAND & DOLLARS. (Pay special attention to the actionable challenge at the very end of this post.)
First things first, you can NOT keep being general with your desire.
You need to know 1) WHO you want to be the GO TO person for, and also 2) WHAT specific problem you want to be known for solving.
YES, I KNOW that you’re amazing at x, y AND z. Yes, I know that there are a few different populations you serve brilliantly.
But, for the sake of getting that “line out the door” demand, you will need to have some very narrow targets, at least to start with. This isn’t about turning away business, this is about talking specifically and intimately to a defined market.
NEXT, make a commit to serving this niche DAILY.
You didn’t think you could just keep doing what you’re doing now and “ONE DAY” the magic would happen, did you?
You DID know that you’d have to do something different to get a different result, right?
Do you want to be IN HUGE DEMAND? Then, show up every single day. Show up and serve. Think you don’t have time? give me 30 minutes a day. That’s all…
FINALLY, call them out.
You may yet be a “secret” to them, but they are not a secret to you. Call them out by who they are.
Take another look a portion of the sales page of our 2017 Dallas event, which I’ve posted below, Look at how i’ve called out the WHO….
Here it is:
ALL OF THIS is designed (and proven) to catapult you out of “business as usual”
and into the land where YOU are in control…
creating maximum profit, on YOUR TERMS.
Because, I know that you’re done…
done playing small….
done compromising…
done taking one step forward and 2 steps back…
done watching others steal your thunder, wondering why “It” isn’t happening for you…
done chasing clients who complain about price, play games with you and disappear as soon as you ask them to commit…
done trading hours for dollars.
And I know you’re ready.
Ready to step onto your own, unique stage, and fully own it.
Ready to earn what you DESERVE.
Ready to be treated with respect by your prospects, pursued by them, even.
Ready to be in demand.
Ready to take your business to new levels of profit, prestige and freedom.
Not just money freedom. But every kind of freedom.
Freedom to work — and take off — when you want.
Freedom to make the rules of your business.
Freedom to turn down — or fire– clients when you want.
Freedom to NO LONGER posture, pander and pontificate to earn your next client.
Freedom to show up with reckless authenticity in your work.
Freedom to say who, to say when, to say how much. =)
In other words, ULTIMATE freedom.
Because let’s face it, you’re already “successful.”
You’ve got a solid business or are growing one.
You’ve got some clients, great leads, and a good reputation.
You’re hitting your minimums and doing okay.
Doing pretty great at times, even.
It’s just that you WANT so much more.
There’s something amazing that isn’t being fully released YET.
DO YOU SEE HOW I CALLED OUT MY “WHO?” NOW I NEED YOU TO DO THE SAME, SO HERE’S YOUR CHALLENGE:
Write a blog post OR change your home page to call OUT to your specific WHO.
AND THEN POST IT BELOW.
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